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Cars for Sale is a feature that Google is piloting as a way for car dealerships to show inventory feeds within their Google My Business Profiles. When a user’s search results give them a dealer’s Google My Business listing, the user is able to search, filter, and learn more about current vehicles at that location. This feature is one more way to potentially direct customers to your dealership. The program is currently being piloted with a handful of partners. Google is also exploring ways they can work with a broader set of partners in the future, all with an end goal of providing the most helpful and accurate information for Google users who are in the market for a vehicle.

For dealerships that are signed up for Car for Sale, a ‘Cars’ tab will appear on their mobile Google My Business profile. There is a small menu that allows users to filter results. Once you click on a result, full vehicle info and up-to-date pricing appears. 

As of right now, Cars for Sale is only available on mobile. Since Google just recently released this feature, and is still piloting the program, it makes sense they would start off with just mobile. We will see what the future holds for a desktop version of Cars for Sale!

All of a dealer’s inventory is listed, including new and used vehicles. While the results listed on the user’s initial search result screen are random, Google has made it simple to get to the inventory you are looking for. Small menu buttons right above the inventory listings allow one to refine their search by new or used, vehicle, and make/model. And, just like you would on the actual dealership website, clicking on a specific vehicle shows a mini VDP, with call to action buttons such as Call and Visit Website.

No, the Cars for Sale program is not currently a standard feature on Google My Business. Individual business owners cannot access it on their GMB backend. Google has chosen to roll the pilot program out to select authorized partners. In order to activate this feature, you must work with one of these approved agencies.

As mentioned above, the Cars for Sale is currently being piloted to a limited number of partners. If you are interested in learning more about this program, as well as what the process to get listed looks like, contact our team CF Search Marketing today.

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